You don't need another job, you need a new direction

I help professionals like you reconnect with their purpose, reimagine what’s next, and design a second act that actually fits who they’ve become

“Rob helped me find the courage to move forward.”

Real words from real leaders who’ve worked with Rob:

Dr. Anthony Balduzzi

Founder/CEO Fit Father Project

Scottsdale, AZ

"Rob has the gift of translating the true essence of a brand or idea into contagious communication that resonates deeply with people. Rob gets to the "heart" of the matter, and I think it's because he's wise, kind, and deeply authentic. I have trusted Rob to guide me into my next evolution, and I highly recommend others work with him too!"

Stuart Carter

Founder, 3SD Marketing

Brighton, UK

"I had the pleasure of working with Rob for a number of years, and I am beyond grateful to have had someone so genuine and supportive in my corner. Whether you're starting out or starting over, Rob can help you discover your true purpose, and show you how to use it as the North star for your brand, your business, and your life."

Josh Edmonds

Pastor, REVO Church

Winston-Salem, NC

"I first met Rob in 2011. That meeting developed into a friendship, and that friendship changed the direction of my life. Where I was spinning my wheels, Rob helped provide direction. Where there was indifference, now there was impact. Rob's care, coaching and character were a huge catalyst for my personal change."

Who You Are Is Changing.

Your Work Should Too.

You’ve reached a professional summit — but it feels like the wrong mountain.

You’re in a season of change — and something new is calling you forward.

You’re no longer chasing the next role — you’re seeking the next truth.

You want your work to reflect your values — not just your résumé.

You’re done with empty self-help advice.

You want depth, clarity, and a guide who’s walked this road.

If this feels familiar, it's not a coincidence

- it's a calling.

You Don't Need Another Job. You Need a New Direction.

The 6-week Second Act Strategy™ course helps mid and late-career professionals reinvent their next chapter with clarity, confidence, and purpose - beyond resume and LinkedIn tweaks.

Led by Rob Graham, trusted advisor to hundreds of professionals, CEO's and creatives navigating career pivots and personal transformation.

Click below to find out more about the 6-week Second Act Strategy™ course and other resources that can help you today.

EXPLORE NEXT STEPS NOW

"I know what it feels like to climb the ladder and still wonder, ‘Is this it?
I spent years chasing success — until a major pivot forced me to rediscover my purpose. That journey didn’t just change my career — it changed my life."

~ Rob

[Read My Story →]

Start Your Second Act With Purpose

Unlock the proven framework trusted by professionals navigating major life and career transitions.

$297

Second Act Strategy™

Discover Your Purpose and Align Your Career with Clarity

A 6-week, self-paced program for professionals navigating career transition—from midlife to retirement-ready.
You’ll define your next direction, rediscover purpose, and build a personal brand that reflects who you are now.

✅ 6-Week Course
✅ Lifetime Access
✅ Career & Brand Clarity
✅ Worksheets + Exercises
✅ Résumé/LinkedIn Toolset

JOIN NOW

Ready for More?

Add Coaching.

Amplify Results.

Add 1:1 coaching. Work directly with Rob - transform this course into a personalized game plan — custom tailored to your second act, your calling, and your next level.

$1997

Second Act Strategy™ Plus

1:1 Coaching

Go deeper with Rob as your personal guide

A 6 week transformational experience for professionals in transition (mid-career to retirement-ready), to uncover your next meaningful direction, and design a path forward.

+ PLUS 6 ONE-ON-ONE COACHING SESSIONS WITH ROB

🗣️ Weekly Live Coaching with Rob
Real-time clarity, personal guidance, and momentum.

📓 Premium Downloadable Worksheets & Vision Exercises
To move from ideas → strategy → action.

🎯 Personalized Feedback on LinkedIn, Résumé, or Personal Brand
If you want tactical help, we’ve got that too.

👥 Private Slack or Email Access
Get real support between sessions.

JOIN NOW + COACHING

Checkout the PODCAST:

FOLLOW YOUR WHY!

Real stories.

Honest conversations.

Meaningful second acts.

Welcome to Follow Your Why, where Rob shares personal reflections, lessons learned, and practical advice about navigating midlife career and life transitions.

LISTEN NOW

The Lasting Benefits of Mindfulness: A Guide to Living Fully

Feb 12, 2025